You must always determine what the next HOT Markets are going to be if you want to keep moving forward! That means that you must be calling on industry groups before they turn, because if they move ahead before you do, your competitors will already be selling them!

Here are four industry segments that you should focus on.

Real Estate—no group has suffered more in this economy than realtors and to improve sales, they must increase the number of quality listings they offer. What they don’t need are more distressed properties; since they already have plenty of those on hand. Realtors are looking for listings that include equity and not under water or facing foreclosure.

Contact realtors and let them know that you can help them accomplish this goal by selling them an effective mailing program. By showing them a plan that features a compelling mailing piece, they will acquire better listings and buyers that want to upsize or downsize of their own accord, instead of those being forced to sell. The product to show them is eco-friendly seed cards, whose receipt will create interest among both buyers and sellers
.
The neat thing about seed cards is they include a removable insert that is embedded with wildflower seeds. After the insert is soaked in water overnight, they are planted in soil and produce a beautiful plant. This is a product that homeowners will enjoy and is more unique than items such as magnets, key tags and mugs that have been around forever.

All the realtors that we have sold seed cards to have received an increase in quality listings and have secured buyers for current properties. Other products that we suggest for this market are reflective products that children need for safety concerns and kitchen items such as hot pads and bamboo cutting boards that will never be thrown away.

Non-profits

The economic downturn has decreased the number of donations that non-profits require to operate. Since these entities all need additional funds, show them T-shirts and caps they can give out in return for donations. We sell these products in quantities of (250) pieces for $5 to non-profits, who in turn, give them to donors for $20 contributions. Most agencies are good at running capital campaigns, but come up short when it comes to smaller fundraising ideas such as this.

Other products that are suitable for this market are water bottles, bags, and sweatshirts that can be sold at runs and walks. Custom die cast color filled lapel pins are attractive items to give volunteers in return for donating their time.

The best way to establish relationships with non-profits is to become a volunteer yourself. We have sold numerous orders to charities that we worked for and to individuals we met during that time, who owned their own business.