What Now?
by Don Sanders, 01/20/2004
The important part of a trade show is what is done with the
information gathered at the show. For those of you who attended the PPAI Las
Vegas Show, you should be preparing to receive the onslaught of samples and
catalogs that you ordered during the show. Designate a location in your office
to hold "special" items. That way when they arrive, they don't get lost in the
shuffle. By organizing them in this way, you can get them out faster to clients
and prospects. Always put yourself in a position to make sales before your
competitors do!
Moral of the story: Don't put off to tomorrow what you can do today!