Trade Shows mean Business
by Don Sanders, 10/12/2004
In less than three months the trade show season will be upon us. To make sure you get the most benefits from the shows, it is important that you begin making plans now for the ones you plan to attend. Although a show's location is one important factor to consider, what really matters about a show is that it gives you the opportunity to gain more product knowledge, build stronger supplier relationships, and learn from your peers. A trade show is for business, not for a vacation.
Moral of the story:
Use time wisely and reap the rewards.