Be careful with email selling!

by Don Sanders, 11/15/2002

Since you never know where messages may end up, you need to think before sending them. To be on the safe side, be as gender neutral as possible in any comments or suggestions. Keep in mind that your contact may forward the mail to another party. Your intended reader may think one way about a subject, but the ultimate decision maker might have a different opinion. For example, watch the use of masculine pronouns (he, his, him). Your reader may be male; but his boss, the ultimate decision maker, might be female. The smart thing to do is to always take the neutral position.

Moral of the story:

It's better to be safe than sorry!