Turn “No” into “Yes!”

by Don Sanders, 08/07/2003

Successful salespeople understand how to turn a negative response into a positive one by using a "release" selling phrase. For example, when a prospect states that she is happy with her current situation, we say, "If I cannot show you in five minutes time how I can do a better job than the person you are currently using, I will never call you again." Most people are so disarmed by this approach that they are willing to hear our "pitch."

Moral of the story: If at first you don't succeed, try again!