Sell like a doctor.

by Don Sanders, 05/08/2003

If you understand selling, then you know your actions are similar to those of a doctor. Day in and day out, people making sales calls deal with people with all types of emotional levels and personalities. Being able to close a sale requires determining a prospect's personality type and product needs, then applying the "cure" to make a sale happen. Each situation is different, because you never know what unique set of factors is influencing the decision of the person you are dealing with. You must be able to adjust your approach and prescribe the right "cure" for each individual.

Moral of the story:

Find the right action to insure success.