How do you promote yourself?

by Don Sanders, 04/21/2003

Obviously, the best way to separate yourself from the competition is by making yourself unique. When out making calls, do not just leave prospects a load of catalogs. Instead, create a one-page newsletter about you and your company. Leave it along with a professionally printed full-line catalog from one quality supplier. By avoiding mass-marketed catalogs which include a multitude of suppliers and generic marketing pieces, you are increasing your chances of making a sale. We have found that the imprinted catalogs from Prime Resources are an excellent accompaniment to our company newsletter. Click here and scroll down the page to see an example of Prime's personalized catalog offer.

Moral of the story:

Don't give up until you try harder!