Getting customers!

by Don Sanders, 09/15/2002

We get new business by offering rewards! The latest one is a free Howard Miller clock. Using our computer, we design a one-piece, three-part mailer, which we have printed, folded, and scored by a local printer. The cost is around $500.00 for a quantity of 2500. We hire interns from the local college to call the 300 largest companies in the Metroplex to find out the names of their marketing directors. The cards are mailed four times to each name, usually getting back a return of 6-7 cards. We personally call whoever sends back a card. During the conversation, or in voice mail message, we say that we need to present the clock in person. Over the years we have developed some very nice long-term client relationships using this technique. If you would like a sample of one of these cards, just send us your address or fax number.

Moral of the Story: Design your own promotions!