Finding new prospects.

by Don Sanders, 02/05/2003

New customers are out there waiting for you right now! The most efficient way to identify them and where they are located is by reading the local newspaper and business press. Both sources publish frequent lists of executive changes at local companies. These listings usually include most of the information you need to know, such as each contact's name, his or her new title, and the company each has joined. Companies are often eager and willing to give new employees the opportunity to try new vendors, so don't miss this chance. They are awaiting your call!

Moral of the story: Carpe diem (Seize the day).