Growth Strategy

Q: I have been in business for nearly three years. My business is very small and so far I have kept busy through word-of-mouth. I still have a lot to learn and don't want to grow too fast. What should be my growth strategy? How should I go about looking for new business?

A: It sounds like you have most of the business that you want. There is no better way than word-of-mouth advertising to grow any business, especially one focused on promotional products. However, you could now take the additional step, if you are not doing so already, of getting involved in community organizations and non-profit groups. You can readily find new clients through the personal relationships you form while participating in these groups. This type of networking can easily lead to fruitful new business opportunities.