Catalog Management

Q: How do I handle the literature that is sent to me after a trade show?

A: Your actions after a trade show are almost as important as what you did during the actual event. After having your badge scanned by hundreds of suppliers, you will soon be receiving a multitude of catalogs at your office. Make sure to open them daily, not ganging up the envelopes and boxes for a one-time filing. By dealing with each upon arrival, you will have more time to look at each supplier's catalog, giving you the opportunity to learn about new items you missed at the show. If you wait to file everything at once, you are missing the reason you attended the show in the first place.