Facebook pages are public and Facebook profiles for businesses/organizations enable you to connect and engage with people and customers (your “Fans”) and spread your reach to their friends. Your Fans become brand advocates.
It’s viral — when Fans interact with your Facebook page, messages linking to your page can go to their friends via “News Feed.” As these friends interact with your page, News Feed notifies their friends, and so on and so on. The primary goal of a Facebook page is to convert viewers to Fans — which means they have given you permission to market to them and their friends.

By having a visually engaging custom tab as your landing page, you are increasing your odds of success, of converting viewers to “Fans.” With multiple custom tabs you can feature things like your Services, Featured Product(s), a Blog, Twitter Feed, YouTube channel, etc. If you’re also concerned about boosting your website’s ranking with search engines, a Facebook page can help there, too.

Because Facebook pages are indexed by search engines and usually rank high because of Facebook’s popularity, links back to your site from your Facebook page will increase your SEO (Search Engine Optimization). So if you’ve been reluctant to get a Facebook business page, it might be time to re-think that strategy in order to really grow your business